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Robb Willer is a Professor of Sociology, Psychology (by courtesy), and Organizational Behavior (by courtesy) and the Director of the Polarization and Social Change Lab at Stanford University

He studies politics, morality, cooperation, and status.

Popular Writing
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More Republican politicians are endorsing vaccination. It just might work.

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The Key to Political Persuasion

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How to convince Republicans to get vaccinated

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Elizabeth Warren, caught in the electability trap

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Why Progressive Candidates Should Invoke Conservative Values

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Is the Environment a Moral Cause?

Featured Videos
Research
Media
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Santos, L., Voelkel, J. G., Willer, R., & Zaki, J. (In Press). Belief in the Utility of Cross-Partisan Empathy Reduces Partisan Animosity and Facilitates Political Persuasion. Psychological Science.

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Frimer, J., Aujla, H., Feinberg, M., Skitka, L., Eichstaedt, J., & Willer, R. (In Press). Incivility is rising among American politicians on Twitter. Social Psychological and Personality Science. Press Release.

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Voelkel, J. G., Malik, M., Redekopp, C., & Willer, R. (In Press). Changing Americans’ Attitudes about Immigration: Using Moral Framing to Bolster Factual ArgumentsThe ANNALS of the American Academy of Political and Social Science.

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Landry, A., Schooler, J., Willer, R., & Seli, P. (In Press). Reducing Explicit Blatant Dehumanization by Correcting  Exaggerated Meta-Perceptions. Social Psychological and Personality Science.

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5/6/22

Our research on encouraging COVID vaccination referenced in the New York Times

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4/28/22

Our research on politicians' rising incivility on Twitter covered by the LA Times

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3/30/22

Interviewed on the “progressive paradox” by Third Way

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3/29/22

Our research on support for partisan violence covered in The Washington Post

Talks

6/10/21

Science of Moral Understanding Summer Series, UNC-Chapel Hill

4/28/21

Negotiations, Organizations, and Markets, Harvard Business School

5/12/21

Behavior Change for Good, Behavioral Science & COVID-19 Vaccine Acceptance miniconference

4/22/21

Pandemic Action Network

4/30/21

Anderson School of Management, UCLA

4/19/21

Center for Advanced Study in the Behavioral Sciences

Podcast Appearances
Work in Progress

12/14/20

Interviewed about the benefits of gossip on You are Not So Smart

9/9/20

Discussed COVID-19 research on Two Psychologists Four Beers

2/19/20

Discussed the replication crisis on Two Psychologists Four Beers

Clayton, K. & Willer, R. Endorsements from Republican Politicians Can Increase Confidence in U.S. Elections. 

Voelkel, J. G., Chu, J., Stagnaro, M., Mernyk, J. S., Redekopp, C., Pink, S. L., … Willer, R. Interventions Reducing Affective Polarization Do Not Improve Anti-Democratic Attitudes. 

Voelkel, J. G., Mernyk, J. S., & Willer, R. Resolving the Progressive Paradox: The Effects of Moral Reframing on Support for Economically Progressive Candidates.