Robb Willer is a Professor of Sociology, Psychology (by courtesy), and Organizational Behavior (by courtesy) and the Director of the Polarization and Social Change Lab at Stanford University

He studies politics, morality, cooperation, and status.

Popular Writing

How to convince Republicans to get vaccinated

Elizabeth Warren, caught in the electability trap

Why Progressive Candidates Should Invoke Conservative Values

Is the Environment a Moral Cause?

The Key to Political Persuasion

The Republican tax bill will probably make rich people greedier. Here's why.

Featured Videos

Pink, Sophia L., Michael Stagnaro, James Chu, Joe Mernyk, Jan G. Voelkel, and Robb Willer. 2020. "Five Experimental Tests of the Effects of Short Messages on Compliance with COVID-19 Public Health Guidelines." PsyArXiv Preprint.

Jan Voelkel, Joseph Mernyk, and Robb Willer. 2020. "Resolving the Progressive Paradox: Conservative Value Framing of Progressive Economic Policies Increases Candidate Support." PsyArXiv Preprint.

Yuan Chang Leong, Janice Chen, Robb Willer, Jamil Zaki. 2020. "Conservative and liberal attitudes drive polarized neural responses to political content." Proceedings of the National Academy of Sciences.

Jay van Bavel, ...., Robb Willer. 2020. "Using social and behavioural science to support COVID-19 pandemic response." Nature Human Behaviour.


Our op-ed on motivating Republicans to vaccinate in the LA Times


Our research on race and welfare attitudes referenced in the Washington Post


Our work on extreme protest tactics covered in Insights by Stanford Business


Our op-ed on the value of political empathy



Anderson School of Management, UCLA


White House COVID-19 Team briefing


Negotiations, Organizations, and Markets, Harvard Business School


Behavioral Science and Covid-19 Vaccine Acceptance: A Conversation


Center for Advanced Study in the Behavioral Sciences


Justice and Morality Preconference, SPSP Annual Meeting

  • Email
  • Stanford Profile
  • Twitter
  • Facebook
  • Google Scholar