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Robb Willer is a Professor of Sociology, Psychology (by courtesy), and Organizational Behavior (by courtesy) and the Director of the Polarization and Social Change Lab at Stanford University

He studies politics, morality, cooperation, and status.

Popular Writing
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Here’s what persuades Americans to support democracy over party

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How to convince Republicans to get vaccinated

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Opinion: Why the January 6 hearings could be a game changer

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Why Progressive Candidates Should Invoke Conservative Values

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More Republican politicians are endorsing vaccination. It just might work.

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The Key to Political Persuasion

Featured Videos
Research
Media
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Goldenberg, A., Abruzzo, J., Willer, R., Halperin, E., & Gross, J. (In Press). Homophily and Acrophily as Drivers of Political Segregation. Nature Human Behaviour.

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Hartman, R., Blakey, W., Womick, J., Bail, C. A., Finkel, E., Han, H., Sarrouf, J., Schroeder, J., Sheeran, P., Van Bavel, J., Willer, R., Gray, K. (2022). Interventions to Reduce Partisan Animosity. Nature Human Behaviour.

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Santos, L., Voelkel, J. G., Willer, R., & Zaki, J. (In Press). Belief in the Utility of Cross-Partisan Empathy Reduces Partisan Animosity and Facilitates Political Persuasion. Psychological Science.

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Frimer, J., Aujla, H., Feinberg, M., Skitka, L., Eichstaedt, J., & Willer, R. (2022). Incivility is rising among American politicians on Twitter​. Social Psychological and Personality Science. Press Release. Short Video.

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9/23/22

Fast Company Covers the Strengthening Democracy Challenge

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9/13/22

Our Op-Ed on Strengthening Democracy in the Washington Post

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9/6/22

Interviewed on Here & Now About the Strengthening Democracy Challenge

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9/4/22

Interviewed on The Next Revolution about the Strengthening Democracy Challenge

Talks

9/29/22

Bridging Divides & Strengthening Democracy: From Science to Practice

9/13/22

Nonprofit Management Institute and Stanford Social Innovation Review

9/17/22

TEDxMarin

6/10/21

Science of Moral Understanding Summer Series, UNC-Chapel Hill

9/15/22

Village Square and National Institute for Civil Discourse

5/12/21

Behavior Change for Good, Behavioral Science & COVID-19 Vaccine Acceptance miniconference

Podcast Appearances
Work in Progress

12/14/20

Interviewed about the benefits of gossip on You are Not So Smart

9/9/20

Discussed COVID-19 research on Two Psychologists Four Beers

2/19/20

Discussed the replication crisis on Two Psychologists Four Beers

Clayton, K. & Willer, R. Endorsements from Republican Politicians Can Increase Confidence in U.S. Elections.

Voelkel, J. G., Mernyk, J. S., & Willer, R. Resolving the Progressive Paradox: The Effects of Moral Reframing on Support for Economically Progressive Candidates.

Pink, S., Stagnaro, M., Chu, J., Mernyk, J., Voelkel, J.G., & Willer, R. Using short messages to encourage COVID-19 prevention behaviors.