Robb Willer is a Professor of Sociology, Psychology (by courtesy), and Organizational Behavior (by courtesy) and the Director of the Polarization and Social Change Lab at Stanford University

He studies politics, morality, cooperation, and status.

Popular Writing
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How to convince Republicans to get vaccinated

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Elizabeth Warren, caught in the electability trap

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Why Progressive Candidates Should Invoke Conservative Values

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Is the Environment a Moral Cause?

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The Key to Political Persuasion

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The Republican tax bill will probably make rich people greedier. Here's why.

Featured Videos
Research
Media
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Sophia L. Pink, James Chu, James Druckman, David G. Rand, and Robb Willer. 2021. "Elite Party Cues Increase Vaccination Intentions among Republicans." Proceedings of the National Academyof Sciences.

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Sophia L. Pink, Michael Stagnaro, James Chu, Joe Mernyk, Jan G. Voelkel, and Robb Willer. 2020. "Five Experimental Tests of the Effects of Short Messages on Compliance with COVID-19 Public Health Guidelines." PsyArXiv Preprint.

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Jan Voelkel, Joseph Mernyk, and Robb Willer. 2020. "Resolving the Progressive Paradox: Conservative Value Framing of Progressive Economic Policies Increases Candidate Support." PsyArXiv Preprint.

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Yuan Chang Leong, Janice Chen, Robb Willer, Jamil Zaki. 2020. "Conservative and liberal attitudes drive polarized neural responses to political content." Proceedings of the National Academy of Sciences.

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6/3/21

SPSP News reports on our White House COVID Response Team briefing

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5/14/21

Our research on promoting vaccination among Republicans covered in Vox

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5/14/21

Quoted in Salon on COVID-19 vaccination promotion

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5/11/21

Insights by Stanford Business covers our work on COVID Vaccine Messaging

Talks

6/10/21

Science of Moral Understanding Summer Series

4/28/21

Negotiations, Organizations, and Markets, Harvard Business School

5/12/21

Behavior Change for Good, Behavioral Science & COVID-19 Vaccine Acceptance miniconference

4/22/21

Pandemic Action Network

4/30/21

Anderson School of Management, UCLA

4/19/21

Center for Advanced Study in the Behavioral Sciences

Featured Podcast Appearances

12/14/20

Interviewed about the benefits of gossip on You are Not So Smart

9/9/20

Discussed COVID-19 research on Two Psychologists Four Beers

2/19/20

Discussed the replication crisis on Two Psychologists Four Beers