Robb Willer
Professor | Stanford University
2024 / In Press
Kamphorst, J., & Willer, R. In Press. Correcting Misperceptions of the Material Benefits Associated with Union Membership Increases Americans’ Interest in Joining Unions. Proceedings of the National Academy of Sciences.
Ruggeri, K., Stock, F., Haslam, S.A., Capraro, V., Boggio, P., Ellemers, N., Cichocka, A., Douglas, K. M., Rand, D. G., van der Linden, S., Cikara, M., Finkel, E. J., Druckman, J. N., Wohl, M. J. A., Petty, R. E., Tucker, J. A., Shariff, A., Gelfand, M., Packer, D., Jetten, J., Van Lange, P. A. M., Pennycook, G., Peters, E., Baicker, K., Crum, A., Weeden, K. A., Napper, L. E., Tabri, N., Zaki, J., Skitka, L., Kitayama, S., Mobbs, D., Sunstein, C., Ashcroft-Jones, S., Todsen, A. L., Hajian, A., Verra, S. E., Buehler, V., Friedemann, M., Hecht, M., Mobarak, R. S., Karakasheva, R., Tünte, M., T., Yeung, S. K., Rosenbaum, R. S., Lep, Ž., Yamada, Y., Hudson, S. T. J., Macchia, L., Soboleva, I., Dimant, E., Geiger, S. J., Jarke, H., Wingen, T., Berkessel, J. B., Mareva, S., McGill, L., Papa, F., Većkalov, B., Afif, Z., Buabang, E. K., Landman, M., Tavera, F., Andrews, J. L., Bursalıoğlu, A., Zupan, Z., Wagner, L., Navajas, J., Vranka, M., Kasdan, D. O., Chen, P., Hudson, K. R., Novak, L. M., Teas, P. E., Rachev, N. R., Galizzi, M.M., Milkman, K. L., Petrović, M.B., Van Bavel, J. J., & Willer, R. 2024. A Synthesis of Evidence for Policy from Behavioural Science During COVID-19. Nature, 625, 134–147.
Chu, J., Voelkel, J. G., Stagnaro, M. N., Kang, S., Druckman, J., Rand, D., & Willer, R. 2024. Academics Are More Specific, and Practitioners More Sensitive, in Forecasting Interventions to Strengthen Democratic Attitudes. Proceedings of the National Academy of Sciences.
Landry, A., Druckman, J., & Willer, R. In Press. Need for Chaos and Dehumanization Are Robustly Associated with Support for Partisan Violence. Political Behavior.
Stade, E.C., Stirman, S.W., Ungar, L.H., Boland, C.L., Schwartz, H.A., Yaden, D.B., Sedoc, J., DeRubeis, R.J., Willer, R. and Eichstaedt, J.C. 2024. Large Language Models Could Change the Future of Behavioral Healthcare: A Proposal for Responsible Development and Evaluation. npj Mental Health Research, 3(1), 12.
2023
Hasan-Aslih, S., Idan, O., Willer, R., & Halperin, E. 2023. Disadvantaged Group Members are Prouder of Their Group When Using the Language of the Dominant Group Compared to Their Native Language. Proceedings of the National Academy of Sciences.
Druckman, J., Kang, S., Chu, J., Stagnaro, M. N., Voelkel, J. G., Mernyk, J., Pink, S., Redekopp, C., Rand, D., & Willer, R. 2023. Correcting Misperceptions of Out-partisans Decreases American Legislators’ Support for Undemocratic Practices. Proceedings of the National Academy of Sciences.
Goldenberg, A. & Willer, R. 2023. Amplification of Emotion on Social Media. Nature Human Behaviour.
Voelkel, J. G., Mernyk, J. S., & Willer, R. 2023. Moral Reframing Increases Support for Economically Progressive Candidates. PNAS Nexus.
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Op-Ed in the New York Times; Press Release; Coverage in Slate, Salon; Interviewed on Third Way podcast
Clayton, K. & Willer, R. 2023. Endorsements from Republican Politicians Can Increase Confidence in U.S. Elections. Research and Politics.
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Op-Ed at CNN
Lang, D., Esbenshade, L., Willer, R. 2023. Did Ohio's Vaccine Lottery Increase Vaccination Rates? A Pre-Registered, Synthetic Control Study. Journal of Experimental Political Science.
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Coverage in Science
Stagnaro, M. N., Pink, S., Rand, D., & Willer, R. 2023. Increasing Accuracy Motivations Using Moral Reframing Does Not Reduce Republicans’ Belief in False News. Harvard Kennedy School Misinformation Review.
Baumgartner, H. A., Alessandroni, N., Byers-Heinlein, K., Frank, M. C., Hamlin, K., Soderstrom, M., Voelkel, J.G., Willer, R., Yuen, F., Coles, N. A. 2023. How to Build up Big Team Science: A Practical Guide for Large-Scale Collaborations. Royal Society Open Science.
Koenecke, A., Giannella, E., Willer, R., & Goel, S. 2023. Popular Support for Balancing Equity and Efficiency in Resource Allocation: A Case Study in Online Advertising to Increase Welfare Program Awareness. In Proceedings of the International AAAI Conference on Web and Social Media (Vol. 17, pp. 494-506).
2022
Mernyk, J. S., Pink, S. L., Druckman, J., & Willer, R. 2022. Correcting Inaccurate Metaperceptions Reduces Americans’ Support for Partisan Violence. Proceedings of the National Academy of Sciences.
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Op-Ed in the Washington Post; Coverage in the New York Times; the Washington Post; AP News
Corbett, C.*, Voelkel, J.*, Cooper, M., Willer, R. 2022. Pragmatic Bias Impedes Women's Access to Political Leadership. Proceedings of the National Academy of Sciences.
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Press Release; Op-Ed in the LA Times; Coverage in Stanford Social Innovation Review, Greater Good Magazine; Twitter thread
Goldenberg, A., Abruzzo, J., Willer, R., Halperin, E., & Gross, J. 2022. Homophily and Acrophily as Drivers of Political Segregation. Nature Human Behaviour.
Voelkel, J.G., Chu, J., Stagnaro, M. N., Mernyk, J. S., Redekopp, C., Pink, S., Druckman, J., Rand, D., Willer, R. 2022. Interventions Reducing Affective Polarization Do Not Necessarily Improve Anti-Democratic Attitudes. Nature Human Behaviour.
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First coverage in the New York Times; Second coverage in the New York Times
Hartman, R., Blakey, W., Womick, J., Bail, C. A., Finkel, E., Han, H., Sarrouf, J., Schroeder, J., Sheeran, P., Van Bavel, J., Willer, R., Gray, K. 2022. Interventions to Reduce Partisan Animosity. Nature Human Behaviour.
Santos, L. A., Voelkel, J. G., Willer, R., & Zaki, J. 2022. Belief in the Utility of Cross-Partisan Empathy Reduces Partisan Animosity and Facilitates Political Persuasion. Psychological Science.
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Op-Ed in the Washington Post
Frimer, J., Aujla, H., Feinberg, M., Skitka, L., Eichstaedt, J., & Willer, R. 2022. Incivility is Rising Among American Politicians on Twitter. Social Psychological and Personality Science.
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Press Release; Short video explainer; Coverage in the New York Times, LA Times; Twitter thread
Landry, A., Schooler, J., Willer, R., & Seli, P. 2022. Reducing Explicit Blatant Dehumanization by Correcting Exaggerated Meta-Perceptions. Social Psychological and Personality Science.
van Loon, A., Giorgi, S., Willer, R., & Eichstaedt, J. 2022. Negative Associations in Word Embeddings Predict Anti-Black Bias across Regions–but Only via Name Frequency. Proceedings of the International AAAI Conference on Web and Social Media.
Simpson, B., Willer, R., & Feinberg, M. 2022. Radical Flanks of Social Movements Can Increase Support for Moderate Factions. PNAS Nexus.
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Coverage in The Guardian
Voelkel, J. G., Malik, M., Redekopp, C., & Willer, R. 2022. Changing Americans’ Attitudes about Immigration: Using Moral Framing to Bolster Factual Arguments. The ANNALS of the American Academy of Political and Social Science.
2021
Chu, J., Pink, S., & Willer, R. 2021. Religious Identity Cues Increase Vaccination Intentions and Trust in Medical Experts among American Christians. Proceedings of the National Academy of Sciences.
Pink, S., Chu, J., Druckman, J., Rand, D., & Willer, R. 2021. Elite Party Cues Increase Vaccination Intentions Among Republicans. Proceedings of the National Academy of Sciences.
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Op-Ed in the Washington Post, Op-Ed in the LA Times; Coverage in the New York Times, US News & World Report, Salon; Twitter thread
Stewart, S., & Willer, R. 2021. The Effects of Racial Status Threat on White Americans’ Support for Donald Trump: Results of Five Experimental Tests. Group Processes and Intergroup Relations.
2020
Leong, Y. C., Chen, J., Willer, R., & Zaki, J. 2020. Conservative and Liberal Attitudes Drive Polarized Neural Responses to Political Content. Proceedings of the National Academy of Sciences.
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Press Release; Coverage in the New York Times
Van Bavel, J. J., Baicker, K., Boggio, P. S., Capraro, V., Cichocka, A., Cikara, M., Crockett, M. J., Crum, A. J., Douglas, K. M., Druckman, J. N., Drury, J., Dube, O., Ellemers, N., Finkel, E. J., Fowler, J. H., Gelfand, M., Han, S., Haslam S. A., Jetten, J., Kitayama, S., Mobbs, D., Napper, L. E., Packer, D. J., Pennycook, G., Peters, E., Petty, R. E., Rand, D. G., Reicher, S. D., Schnall, S., Shariff, A., Skitka, L. J., Smith, S. S., Sunstein, C. R., Tabri, N., Tucker, J. A., van der Linden, S., van Lange, P., Weeden , K. A., Wohl, M. J. A., Zaki, J., Zion, S. R., and Willer, R. 2020. Using Social and Behavioural Science to Support Covid-19 Pandemic Response. Nature Human Behaviour.
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Coverage in Science, Wired; Interviewed on Two Psychologists, Four Beers podcast
Feinberg, M., Willer, R., & Kovacheff, C . 2020. The Activist’s Dilemma: Extreme Protest Actions Reduce Popular Support for Social Movements. Journal of Personality and Social Psychology.
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Op-Ed in the Washington Post; Coverage in the New York Times, First Coverage in the Washington Post, Second Coverage in the Washington Post, The Atlantic, Hidden Brain
Côté, S., Stellar, J. E., Willer, R., Forbes, R. C., Martin, S. R., & Bianchi, E. C. 2020. The Psychology of Entrenched Privilege: High Socioeconomic Status Individuals From Affluent Backgrounds are Uniquely High in Entitlement. Personality and Social Psychology Bulletin.
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Op-Ed in the Washington Post
Heiserman, N., Simpson, B., & Willer, R. 2020. Judgments of Economic Fairness Are Based More on Perceived Economic Mobility Than Perceived Inequality. Socius.
2019
Feinberg, M., & Willer, R. 2019. Moral Reframing: A Technique for Effective and Persuasive Communication Across Political Divides. Social and Personality Psychology Compass.
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First Coverage in The Atlantic, Second Coverage in The Atlantic
Wetts, R., & Willer, R. 2019. Who is Called by the Dog Whistle? Experimental Evidence That Racial Resentment and Political Ideology Condition Responses to Racially Encoded Messages. Socius.
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Coverage in the Washington Post
Niemiec, R. M., Willer, R., Ardoin, N. M., & Brewer, F. K. 2019. Motivating Landowners to Recruit Neighbors for Private Land Conservation. Conservation Biology.
Penner, A. M., & Willer, R. 2019. Men’s Over-Persistence and the Gender Gap in Science And Mathematics. Socius.
2018
Wetts, R., & Willer, R. 2018. Privilege on the Precipice: Perceived Racial Status Threats Lead White Americans to Oppose Welfare Programs. Social Forces.
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Press Release, UC Berkeley Press Release; Op-Ed in the New York Times; First Coverage in the The Atlantic, Second Coverage in The Atlantic, First Coverage in the Washington Post, Second Coverage in the Washington Post, New York Magazine, Salon
Stellar, J. E., & Willer, R. 2018. Unethical and Inept? The Influence of Moral Information on Perceptions of Competence. Journal of Personality and Social Psychology.
Simpson, B., Willer, R., & Feinberg, M. 2018. Does Violent Protest Backfire? Testing a Theory of Public Reactions to Activist Violence. Socius.
van Loon, A., Bailenson, J., Zaki, J., Bostick, J., & Willer, R. 2018. Virtual Reality Perspective-Taking Increases Cognitive Empathy for Specific Others. PloS One.
2017
Simpson, B., Willer, R., & Harrell, A. 2017. The Enforcement of Moral Boundaries Promotes Cooperation and Prosocial Behavior in Groups. Scientific Reports.
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Op-Ed in Scientific American
Boutyline, A., & Willer, R. 2017. The Social Structure of Political Echo Chambers: Variation in Ideological Homophily in Online Networks. Political Psychology.
2016
Kilduff, G. J., Willer, R., & Anderson, C. 2016. Hierarchy and Its Discontents: Status Disagreement Leads to Withdrawal of Contribution And Lower Group Performance. Organization Science.
Van De Rijt, A., Akin, I. A., Willer, R., & Feinberg, M. 2016. Success-Breeds-Success in Collective Political Behavior: Evidence From a Field Experiment. Sociological Science.
2015
Feinberg, M., & Willer, R. 2015. From Gulf to Bridge: When Do Moral Arguments Facilitate Political Influence? Personality and Social Psychology Bulletin. Supplementary Material.
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TED Talk; Press Release; Op-Ed in the New York Times; Coverage in the New York Times, First Coverage in The Atlantic, Second Coverage in The Atlantic, Vox, The Gist podcast, The Guardian, First coverage in New York Magazine, Second coverage in New York Magazine, Salon; Interviewed on TED Radio Hour; You are not So Smart podcast
Côté, S., House, J., & Willer, R. 2015. High Economic Inequality Leads Higher-Income Individuals to be Less Generous. Proceedings of the National Academy of Sciences.
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Op-Ed in the Washington Post; Coverage in the LA Times
Simpson, B., & Willer, R. 2015. Beyond Altruism: Sociological Foundations of Cooperation and Prosocial Behavior. Annual Review of Sociology.
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Interviewed on 20/20 and Nightline
Willer, R., Wimer, C., & Owens, L. A. 2015. What Drives the Gender Gap in Charitable Giving? Lower Empathy Leads Men to Give Less to Poverty Relief. Social Science Research.
Van der Toorn, J., Feinberg, M., Jost, J. T., Kay, A. C., Tyler, T. R., Willer, R., & Wilmuth, C. 2015. A Sense of Powerlessness Fosters System Justification: Implications for the Legitimation of Authority, Hierarchy, and Government. Political Psychology.
2014
Feinberg, M., Willer, R., Stellar, J. E., & Schultz, M. 2014. Gossip and Ostracism Promote Cooperation in Groups. Psychological Science.
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Press Release; Coverage in The Atlantic; Interviewed on You Are Not So Smart podcast
Stellar, J. E., & Willer, R. 2014. The Corruption of Value: Negative Moral Associations Diminish the Value of Money. Social Psychological and Personality Science.
Feinberg, M., Antonenko, O., Willer, R., Horberg, E. J., & John, O. P. 2014. Gut Check: Reappraisal of Disgust Helps Explain Liberal–Conservative Differences on Issues of Purity. Emotion.
Anderson, C., & Willer, R. 2014. Do Status Hierarchies Benefit Groups? A Bounded Functionalist Account of Status. In The psychology of social status. Springer.
2013
Willer, R., Rogalin, C. L., Conlon, B., & Wojnowicz, M. T. 2013. Overdoing Gender: A Test of the Masculine Overcompensation Thesis. American Journal of Sociology.
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Press Release; Coverage in the New York Times, First Coverage in the Washington Post, Second Coverage in the Washington Post, The Atlantic, Science, LA Times
Feinberg, M., & Willer, R. 2013. The Moral Roots of Environmental Attitudes. Psychological Science. Supplementary Material.
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TED Talk; Press Release; Op-Ed in the New York Times
Côté, S., Piff, P. K., & Willer, R. 2013. For Whom Do the Ends Justify the Means? Social Class And Utilitarian Moral Judgment. Journal of Personality and Social Psychology.
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Coverage in the New York Times, New York Magazine
Simpson, B., Harrell, A., & Willer, R. 2013. Hidden Paths From Morality to Cooperation: Moral Judgments Promote Trust and Trustworthiness. Social Forces.
Saslow, L. R., Willer, R., Feinberg, M., Piff, P. K., Clark, K., Keltner, D., & Saturn, S. R. 2013. My Brother’s Keeper? Compassion Predicts Generosity More Among Less Religious Individuals. Social Psychological and Personality Science.
Antonenko Young, O., Willer, R., & Keltner, D. 2013. “Thou Shalt Not Kill”: Religious Fundamentalism, Conservatism, and Rule-Based Moral Processing. Psychology of Religion and Spirituality.
2012
Willer, R., Flynn, F. J., & Zak, S. 2012. Structure, Identity, and Solidarity: A Comparative Field Study of Generalized And Direct Exchange. Administrative Science Quarterly.
Simpson, B., Willer, R., & Ridgeway, C. L. 2012. Status Hierarchies and the Organization of Collective Action. Sociological Theory.
Feinberg, M., Willer, R., Stellar, J., & Keltner, D. 2012. The Virtues of Gossip: Reputational Information Sharing as Prosocial Behavior. Journal of Personality and Social Psychology.
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Press Release; Coverage in the New York Times, The Atlantic, NPR, NBC News, Time
Anderson, C., Willer, R., Kilduff, G. J., & Brown, C. E. 2012. The Origins of Deference: When Do People Prefer Lower Status? Journal of Personality and Social Psychology.
Feinberg, M., Willer, R., Antonenko, O., & John, O. P. 2012. Liberating Reason From the Passions: Overriding Intuitionist Moral Judgments Through Emotion Reappraisal. Psychological Science.
Feinberg, M., Willer, R., & Keltner, D. 2012. Flustered and Faithful: Embarrassment as a Signal of Prosociality. Journal of Personality and Social Psychology.
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Press Release; Coverage in the New York Times, the Washington Post
Willer, R., Youngreen, R., Troyer, L., & Lovaglia, M. J. 2012. How Do the Powerful Attain Status? The Roots of Legitimate Power Inequalities. Managerial and Decision Economics.
Willer, R., Sharkey, A., & Frey, S. 2012. Reciprocity on the Hardwood: Passing Patterns Among Professional Basketball Players. PloS One.
Munsch, C. L., & Willer, R. 2012. The Role of Gender Identity Threat in Perceptions of Date Rape and Sexual Coercion. Violence Against Women.
Feinberg, M., Cheng, J. T., & Willer, R. 2012. Gossip as an Effective and Low Cost Form of Punishment. Brain and Behavioral Sciences.
2011
Feinberg, M., & Willer, R. 2011. Apocalypse Soon? Dire Messages Reduce Belief in Global Warming by Contradicting Just-World Beliefs. Psychological Science.
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Press Release; Coverage in the New York Times, The Atlantic, Nature, Salon
Penner, A. M., & Willer, R. 2011. Stigma and Glucose Levels: Testing Ego Depletion and Arousal Explanations of Stereotype Threat Effects. Current Research in Social Psychology.
Macy, M., Centola, D., Flache, A., van de Rijt, A., & Willer, R. 2011. Social Mechanisms and Generative Explanations: Computational Models With Double Agents. In Pierre Demeulenaere (Ed.), Analytic sociology and social mechanisms. Cambridge University.
2010
Willer, R., Feinberg, M., Irwin, K., Schultz, M., & Simpson, B. 2010. The Trouble With Invisible Men: How Reputational Concerns Motivate Generosity. In Steve Hitlin and Stephen Vaisey (Eds.), The handbook of the sociology of morality. Springer.
2009
Willer, R., Kuwabara, K., & Macy, M. W. 2009. The False Enforcement of Unpopular Norms. American Journal of Sociology.
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Interviewed on You Are Not So Smart podcast
Willer, R. 2009. Groups Reward Individual Sacrifice: The Status Solution to the Collective Action Problem. American Sociological Review.
Willer, R. 2009. A Status Theory of Collective Action. In Shane R. Thye and Edward J. Lawler (Eds.), Advances in Group Processes. Emerald.
Willer, R. 2009. No Atheists in Foxholes: Motivated Reasoning and Religious Ideology. In John T. Jost, Aaron C. Kay, and Hulda Thorisdottir (Eds.), Social and psychological bases of ideology and system justification. Oxford University Press.
2008
Willer, R., & Adams, N. 2008. The Threat of Terrorism and Support for the 2008 Presidential Candidates: Results of a National Field Experiment. Current Research in Social Psychology.
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Press Release; Coverage in The Atlantic, the Washington Post, New York Magazine
Simpson, B., & Willer, R. 2008. Altruism and Indirect Reciprocity: The Interaction of Person and Situation in Prosocial Behavior. Social Psychology Quarterly.
Kalkhoff, W., & Willer, R. 2008. Deterring Deviance: Rationality and Self-Control. In Christine Horne and Michael J. Lovaglia (Eds.), Experiments in criminology and law. Rowan and Littlefield.
2007
Barclay, P., & Willer, R. 2007. Partner Choice Creates Competitive Altruism in Humans. Proceedings of the Royal Society B: Biological Sciences.
Kuwabara, K., Willer, R., Macy, M. W., Mashima, R., Terai, S., & Yamagishi, T. 2007. Culture, Identity, and Structure in Social Exchange: A Web-Based Trust Experiment in the United States and Japan. Social Psychology Quarterly.
Willer, R. 2007. The Role of Metanetworks in Network Evolution. Mathematical Sociology.
Benard, S., & Willer, R. 2007. A Wealth and Status-Based Model of Residential Segregation. Mathematical Sociology.
2005
Centola, D., Willer, R., & Macy, M. 2005. The Emperor’s Dilemma: A Computational Model of Self-Enforcing Norms. American Journal of Sociology.
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Op-Ed in Vox; Covered in the Washington Post
Willer, R., Troyer, L., & Lovaglia, M. J. 2005. Influence Over Observers of Structural Power: An Experimental Investigation. The Sociological Quarterly.
2004
Willer, R. 2004. The Effects of Government-Issued Terror Warnings on Presidential Approval Ratings. Current Research in Social Psychology.
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Press Release; Coverage in USA Today
2003
Lovaglia, M. J., Willer, R, and Troyer, L. 2003. Power, Status, and Collective Action: Developing Fundamental Theories to Address a Substantive Problem. In Shane R. Thye and John Skvoretz (Eds.), Advances in group processes. Elsevier.
2002
Macy, M. W., & Willer, R. 2002. From Factors to Actors: Computational Sociology and Agent-Based Modeling. Annual Review of Sociology.
Lovaglia, M. J., & Willer, R. 2002. Theory, Simulation and Research: The New Synthesis. In Jacek Szmatka, Michael Lovaglia, and Kinga Wysienska (Eds.), The growth of social knowledge: Theory, simulation and empirical research in group processes. Praeger.
Willer, D., Borch, C., & Willer, R. 2002. Games, Norms and Status: A Theoretical Model of Solidarity and Cohesion. In Shane R. Thye and Edward J. Lawler (Eds.), Advances in group processes. Elsevier.
Willer, D., Markovsky, B., Walker, H., Willer, R, Simpson, B., Lovaglia, M., & Thye, S. 2002. Network Exchange Theory. In Joe Berger and Morris E. Zelditch (Eds.), New directions in sociological theory: The growth of contemporary theories. Rowan and Littlefield.
2000
Willer, R., & Willer, D. 2000. Exploring Dynamic Networks: Hypotheses and Conjectures. Social Networks.